To make Saint James Tea a recognizable and loved brand on your campus, I would focus on creating an engaging and authentic presence that connects with students both emotionally and practically. I would set up pop-up sampling stations in popular campus spots like the student center, libraries, or near academic buildings.

As a college student convenience is one of the most important things. I would promote St. James by highlighting both the convenience of online shopping through Amazon and the experience of shopping at local stores.

I am active on campus and in my sorority. During chapter meetings, I will introduce Saint James by sharing its heritage, commitment to quality, and how its values align with your sorority’s mission. I will make a stand in the heart of campus, and hand out small branded keepsakes, like striped pins or postcards, as reminders of the connection.