A
She/Her/Hers
Ava
I am a rising junior at Virginia Tech where I am majoring in Public Relations and minoring in Spanish and in Event and Experience Management.
I am a rising junior at Virginia Tech where I am majoring in Public Relations and minoring in Spanish and in Event and Experience Management.
Endorsements
Campus professional
About Me
Virginia Polytechnic Institute and State University (Virginia Tech)
Public Relations, Spanish Language and Literature
Class of 2025
Arlington, VA, USA
Interests
Social media
Public relations
Brands I Follow
Interview Questions
Root
UGC Content Committee
Please share a direct link to your TikTok account and any past content experience relevant to this role.
https://www.instagram.com/onelife_crystalpark/
Root
UGC Content Committee
What's one snack brand that is killing their social strategy? Why?
I think one snack brand that is killing their social strategy is SmartSweets. They use creating visually appealing and engaging content on social media platforms that easily grabs the attention of their viewers. On their TikTok, they participate in current trends and funny videos. They also collaborate with many influencers on different platforms such as TikTok, Instagram, and YouTube. This helps spread word of their company and reach various audiences that could potentially be interested in their products. SmartSweets has been working on their social strategy for years and has remained very consistent. Through their engaging content, usage of different social platforms, and consistency and relevancy, SmartSweet has a very strong online presence that has helped them tremendously with sales.