I prefer more ambiguity and freedom. I’ve usually worked in roles where I can work independently, which I like, but I still make sure to collaborate with my team when needed, especially before sending anything out. That way I know everything is solid and meets the right standards.

I’d honestly just scroll TikTok/Reels in that niche for a while and pay attention to what actually makes me stop and watch. After a bit you can tell what's consistent meaning same style of hooks, same type of videos, same vibe. Then I’d take that general idea and make it fit the brand in a way that still feels natural, not forced. After that it’s just trying a few versions and seeing what people actually respond to. It's really just paying attention to what’s already working and building off it.

In 2024, I worked for a small volleyball club where I handled all of their social media. I tracked performance and audience growth, and I also had full creative control over the content. I was creating everything myself through photography and videography while managing and running all of their platforms.