I hook viewers in the first 3 seconds by immediately grabbing attention with a bold visual or relatable moment—such as a quick action shot, strong facial expression, or an on-screen question that speaks directly to their needs. I keep the opening fast-paced and visually clean, clearly featuring the product right away so viewers instantly understand what the video is about and why they should keep watching.

I would create engaging retail content by focusing on authenticity, eye-catching visuals, and clear messaging. I’d highlight the product in real, relatable settings that resonate with students—such as gym sessions, study breaks, or social moments—while clearly showcasing key benefits in a simple, visually appealing way. I’d also use short-form video, lifestyle photos, and interactive elements like polls or calls to action to encourage engagement, drive curiosity, and make the product feel accessible and exciting at the point of sale.

Yes