Three of the most important things I look when downloading a new app is ease of use (intuitive, clean interface, not glitchy) relevance to my life (will I actually feel the need to look at it everyday? Will I forget about it in a week?) and company values (i’m not going to download an app from a company that seems corrupt or doesn’t align with my values).

When I was 16, I became super interested in beauty and skincare and wanted to try as many new things as I could, though my funds were tight. I found out about Birchbox, a monthly sample box for only $10. After trying a couple months and realizing how satisfied I was with the quality and relevance of the samples I was being sent, I wanted to get the word out! I didn’t have any substantial social media following on any platform, so instead I would seek out blog posts and leave comments suggesting this service. I actually got a lot of traffic, tons of people used my referral code!