As a student at Texas Tech and a member of Sigma Chi Fraternity, I would leverage my unique access to the Greek system and high traffic academic hubs to promote IQ Pouch. My primary targets would be the University Library and the Rawls College of Business during midterms and finals, positioning the product as a clean focus tool for long study sessions. I would also distribute samples at the Recreation Center as a sugar free and pre workout alternative and at the Sigma Chi lodge during high energy events like Derby Days or game day tailgates. By integrating IQ Pouch into both the academic grind and the social scene at The SUB and Greek Circle, I can build organic brand loyalty across the Red Raider community.

I mainly use TikTok and Instagram because that is where my peers are most active. I use TikTok to share fun, high energy videos that show how a product fits into a normal day. On Instagram, I use Stories and polls to chat directly with friends and answer their questions. I also like using Discord for smaller groups where we can have real conversations and share honest reviews. Using these together helps me reach a lot of people while still building real trust.

To promote IQ Pouch on campus, I’d focus on high stress spots like the library or student lounge during finals. I would hand out samples as a brain boost for studying, explaining that it provides clean energy without the sugary crash of regular energy drinks. I’d also share quick videos on social media showing how it helps me stay focused during late night study sessions or before big exams. By positioning IQ Pouch as a secret weapon for better grades and energy, I can make it the go to brand for every student.