Art plays a big role since I grew up playing the piano and it created my huge adoration for music. After I moved abroad to study International Business, somehow I still gravitated towards the art academy and now most of my friends from there share their projects with me, ask for my opinions, we debate interesting topics about it. So I'd say that love for art connected me with those people and made my life better!

I would definitely focus a lot on stories, experiences told by the team and other founders because this inspires the audience, connects them to the brand emotionally. Interview style content + staying on top of trends