I don’t have a car, but I live just a 5-minute walk from the Insomnia Cookies location near my campus. That makes it super convenient for me to pick up orders quickly and easily on foot. Since the store is so close, I’ll always be able to get cookies fresh and fast before heading to the event.

I’d create a transition-style video: start with me in my apartment saying “When Insomnia calls, you crash the party” while grabbing a cookie box. Then, cut to the door opening at the party with cookies, music blasting, and everyone cheering. Quick clips would show students playing pong, dancing with swag, and biting into warm cookies with captions like “The party doesn’t start ‘til Insomnia shows up”

I would target high-energy, late-night gatherings where students are already looking for something memorable and fun, like the club sports parties, ultimate frisbee, and rugby are the two most popular. I’d coordinate timing so we arrive as the energy peaks, then set up quickly with cookies, milk, the pong table, and swag. To maximize buzz, I’d bring a couple of friends to help hype it up, hand out cookies, and encourage people to jump into content creation with us. The goal would be to make it feel spontaneous, exciting, and unforgettable.