A recipe post stands out to me when it tells a story, whether that’s a popular custom from a culture, a family tradition, or even a funny, relatable anecdote that gives the dish meaning. I’m also drawn to high-quality visuals that still feel authentic and raw, not overly styled or curated. Most importantly, the food has to look genuinely delicious with rich textures, real movement, and small imperfect details that make it feel craveable and authentic.

I’d create engaging cooking content for Clove by focusing on cozy, real-life moments that make cooking feel approachable and personal. This includes POV-style videos of everyday meals, weeknight comfort food, solo cooking rituals, or cooking with friends. I would be highlighting texture, sound, and process over perfection. I’d lean into short, repeatable series and culturally inspired recipes that feel authentic, warm, and story-driven, so the content feels like an invitation to try a new recipe, instead of a tutorial, helping Clove feel like a trusted, friend.

Yes, I can commit to 1 video a week, for 4 weeks and am interested in a longer term content creation opportunity!