I’d host this sisterhood event during the week leading up to tailgates and game days, calling it “Glow and Go with KOSAS!”. The event would highlight different Kosas makeup and skincare products, giving sisters the chance to try them out while getting game-day ready. To add a fun twist, we’d include a 5-Minute Glow Challenge—participants can only use a limited selection of Kosas products to create their best game-day look in just five minutes. This challenge not only makes the event exciting but also demonstrates how quick, easy, and effective Kosas products are. After glamming up, sisters can head to a photo station complete with great lighting and spirited props to capture and share their looks. For a marketing tie-in, we’d send everyone home with branded Kosas goodie bags filled with samples like Cloud Set powder minis and other fan-favorite products. Finally, we’d encourage everyone to post their photos using the hashtags #KosasGameDayGlow and #KosasGlowAndGo to spread the word and showcase their looks!

Alpha Delta Pi