I have experience creating a range of creative digital assets that combine storytelling, aesthetics, and clear communication. This includes visually engaging presentations, concept decks, and social-first content where I focus on making information feel interesting, easy to follow, and visually appealing rather than text-heavy. When I build assets like slides or mock campaigns, I prioritize structure, design flow, and emotional engagement—often using humor, strong visuals, and clean layouts to keep people engaged. I also think strategically about how the content will be consumed, whether it’s being presented, shared, or used as part of a brand pitch, so everything feels intentional and easy to understand.

I research trends by actively spending time on TikTok and Instagram every day and paying attention to what’s repeatedly showing up on my “For You” page—especially formats, hooks, sounds, and editing styles rather than just individual videos. I also look at what creators in different niches are doing and think about how those ideas can be adapted in a more authentic or brand-relevant way. When it comes to coming up with content ideas, I usually start with real-life experiences or problems people can relate to, then build a short-form format around that (like a POV, transformation, GRWM, or day-in-the-life). I focus on making sure the idea feels native to the platform, has a strong hook, and can be told quickly and clearly in under 30 seconds.

I find TikTok to be the most effective platform for product promotion because it allows content to reach a large audience organically, even without an established following. The algorithm rewards strong hooks, relatable storytelling, and authentic content, which fits perfectly with UGC-style videos. That said, Instagram Reels is also very effective for reinforcing brand presence and reaching a slightly more curated audience. Ideally, I like to create content that performs well on both by keeping it native, visually engaging, and focused on real-life use rather than overly polished ads.