To create buzz and excitement for Blo on social media, I’d focus on making the brand feel aspirational, social, and highly shareable, especially by leveraging the kinds of content and communities that already drive engagement on a college campus. First, I’d build excitement through student-generated content, because social proof is one of the most effective ways to generate interest. I’d identify a group of campus ambassadors — students who are active socially and have strong peer influence, whether through sororities, student organizations like the Duke Business of Retail Society, or their own social platforms — and have them share their Blo experiences in ways that feel natural: getting ready for formals, game days, date parties, or big campus events. That kind of content makes the brand feel integrated into student life rather than like a traditional ad.

I’d promote a new beauty brand on campus by building community-driven, experience-based touchpoints through organizations I’m already involved in, especially my sorority and the Duke Business of Retail Society, because students are much more likely to engage with a new brand when it’s introduced through spaces they already trust. At Duke, I’d start with small but high-impact activations rather than broad mass marketing. For example, I’d partner with DBRS to host a beauty-focused event — maybe a “get ready with us” style pop-up featuring product sampling, mini demos, and branded giveaways. Since DBRS already attracts students interested in fashion, retail, and consumer brands, it would create an audience that’s naturally excited to discover and talk about a new beauty product.

I think its already sold at whole foods but selling at Saladelia (local NC cafe) and other places on campus.