To make Saint James Tea a recognizable and loved brand on campus, I’d focus on building genuine hype through lifestyle content, word-of-mouth, and fun, engaging events. I’d feature the tea in my daily routines — like sipping it while setting up the Pilates studio, studying, or heading to class — showing how it fits naturally into student life. I’d also create reels and story posts with creative ideas like “study fuel with Saint James,” “post-workout refresh,” or “tea & talks” with friends on campus. I’d use my connections in Young Life, Delta Pi (my education sorority), and the Foster Doll Club to spread the word — hosting giveaways, Saint James Tea socials, or bringing it to club meetings and game nights. Since I also run the Body Alive Pilates studio, I could share tea with my clients or create a wellness bundle featuring the tea for after-class refreshment. My goal would be to make Saint James Tea more than just a drink — I’d make it a vibe that students look forward to and associate with chill moments, real community, and feeling their best.

I’d encourage people to shop Saint James by creating relatable, stylish content that highlights the ease of purchasing both through Amazon and in local stores. For Amazon, I’d lean into quick, aesthetic GRWM videos and Amazon hauls with direct links for easy access — showing how effortlessly Saint James fits into an everyday college wardrobe or workout-to-class outfit. For local stores, I’d spotlight the in-person experience with mini vlogs or story takeovers like “come shop with me,” where I show how fun and personal it feels to try on the pieces in-store. I’d also use my platform to share location tags, exclusive local promos, and even partner with nearby boutiques for pop-up events or try-on sessions. Because my followers include college students, Pilates clients, and friends from organizations like Young Life and Delta Pi, my content naturally reaches a community that trusts my style and loves accessible, cute finds — whether online or in their neighborhood!

To introduce Saint James to my campus community, I’d take a lifestyle-driven approach by naturally weaving the brand into my daily routine and highlighting how it fits with college life. I’d create content like "a day in my life" vlogs, outfit reels, and get-ready-with-me posts that show how Saint James pieces elevate everyday style — whether I’m teaching a Pilates class, leading a Young Life event, or heading to class. I’d also love to host a pop-up or “mini market” with Saint James pieces at one of our campus events or club gatherings! I’m involved in several organizations at the University of Cincinnati, including: Young Life (Wildlife leader) kappa Delta Pi (Education-focused sorority) Foster Dog club Pickleball Club I’m also the head coach of 7th grade volleyball and run the Pilates studio at Body Alive Clifton. These give me a strong, diverse network of people to connect with — from students interested in fashion and wellness to future teachers and athletes. I’d love to help make Saint James a go-to name on our campus!