Atvika
I am a business major at USC Marshall looking forward to working at HFC
About Me
University of Southern California
Class of 2028
Los Angeles, CA, USA
Interests
Interview Questions
Refundly
Social Media Manager
If you were managing our social media, what story or theme would you highlight first, and why?
If managing your social media, I would highlight Refundly's mission of simplifying refunds by sharing relatable stories of frustrating refund experiences and how Refundly solves them. This theme connects with a broad audience on a personal level, fosters empathy, and clearly showcases the app's value in making everyday life easier.
Refundly
Social Media Manager
Could you share a few examples of your work as a content creator specifically for TIk TOk? We’d love to see what you’ve done!
Refundly
Social Media Manager
Tell me about a time when a post or campaign didn’t perform as expected. How did you pivot or adjust your approach? –
During my internship, a campaign focusing on customer testimonials underperformed due to low engagement. After analyzing the data, I realized the content lacked a visual appeal. I pivoted by incorporating engaging graphics and video snippets, reformatting the posts to align with trending styles, and reposting during peak engagement hours. This adjustment significantly improved interaction rates.