A creative way I’d lead sampling efforts is by hosting pop-up “Get Ready With Me” stations on campus during high-traffic times, where students can swatch products, get quick shade recommendations, and take fun photos for social media. Off campus, I’d partner with local cafés, student events, or fitness studios to include mini samples in goodie bags and encourage people to share their looks online with a ColourPop hashtag to build buzz beyond campus.

I would engage my audience by creating relatable, honest content that shows how ColourPop products fit into everyday life, such as simple makeup routines, first-time tries, and affordable dupes. I’d also encourage interaction through polls, short tutorials, before-and-after looks, and sharing personal experiences (like ColourPop being my first lipstick) to build trust and connection while keeping the content fun and authentic.

I love ColourPop because it offers trendy, high-quality makeup at an affordable price, making it easy to experiment with different looks. It was also the first lipstick I’ve ever used, which makes the brand especially meaningful to me.