3447 Granada Avenue UNIT 4

Dallas, TX 75205

A beauty and style pop-up where students can experience OUAI products firsthand while engaging with SMU Look’s fashion-forward community.

OUAI Beauty Bar - Try out OUAI hair and body products with a dry-styling station, fragrance sampling, and self-care essentials.

Style x Scent Match - Pair OUAI’s signature fragrances with curated fashion looks inspired by SMU Look.

Content Creation Hub - A photo station designed for Instagram & TikTok-worthy moments, featuring OUAI branding.

STUDENT INFLUENCERS! - SMU student influencers share their favorite ways to incorporate OUAI into their routines.

Goodie bags - Mini OUAI products for attendees, plus a chance to win a full-sized bundle.

By leveraging SMU Look’s influence and OUAI’s products, this event would organically integrate the brand into campus culture, making it a must-have in every student’s beauty routine. Look already has a strong presence on campus and activating OUAI through this organization would be super successful.

As the Social Media Director of SMU Look, a student-led fashion and lifestyle organization, I have firsthand experience in building engagement and growing a brand presence on campus as we do for our own publication and student style. Over the past three years, I have worked my way up from content creator to a leadership role, giving me a deep understanding of how to strategically market and amplify a brand’s impact within the SMU community to these students who have not only style, but buying power, and internet presence. SMU Look has a dedicated marketing team, events team, social team, and digital team, all working together to represent campus trends, and let students know what’s in. With our strong presence, I see an incredible opportunity to introduce OUAI to our audience, the direct SMU campus, not just as a brand, but as the product students crave in their lives. While I’m not involved in Greek life, I’ve seen how SMU Look has the power to connect with students across different social circles. Through event coverage, social media collaborations, and campus activations, I’m confident we can make OUAI go viral at SMU and establish it as a must-have brand for students. It is a must-have for my college apartment and roommates, and I know OUAI would kill it on our campus.