Interview Questions
Research Partners Group
Research Partner: Athletic Wear Superfans

Do you have their app downloaded?
No
Research Partners Group
Research Partner: Athletic Wear Superfans

Of your favorite brand from (Alo, Adidas, Hoka, and Athleta) do you follow them on social?
Yes
Research Partners Group
Research Partner: Athletic Wear Superfans

Which of these brands are you a fan of, subscribe to emails ,etc? (Hoka, Athleta, Alo, Adidas). And why are they your favorite?
I only subscribe to emails from Adidas. Adidas has a strong presence across various channels, including social media platforms, physical stores, and online platforms, so it often comes up in my mind first when someone asks me about what kind of athletic wear should they buy. Secondly, their product line and marketing campaigns often resonate with us younger people, especially the Adidas Samba.