It depends on the complexity, but typically 2-4 hours for a high-quality, engaging video. A simple talking-head video with captions can take around 1-2 hours, while a more dynamic edit with B-roll, motion graphics, and sound design may take 3-4 hours. I prioritize efficiency by planning shots in advance, using templates for branded elements, and optimizing for TikTok and Instagram’s fast-paced formats while ensuring content remains polished and engaging.

I start by deeply understanding the brand’s values, tone, and target audience. For Bashi, that means creating content that feels modern yet rooted in tradition, balancing education about kava’s benefits with a laid-back, inviting vibe. I develop a style guide covering language, visuals, and engagement tactics to keep messaging consistent. Additionally, I stay aligned with the brand’s mission by incorporating storytelling—whether it’s highlighting the cultural roots of kava, showcasing customer experiences, or demonstrating how Bashi fits into a stress-free lifestyle.

A viral UGC (user-generated content) challenge where people share their personal Hypelists—whether it’s must-watch movies, bucket-list travel spots, must-try restaurants, or books they swear by. The campaign blends FOMO-driven content with the power of social proof, making Hypelist the go-to app for recommendations.

#WhatsOnYourHypelist