One time, I managed a social media campaign aimed at driving engagement for a new product launch, but the results fell short of expectations. After analyzing the data, I realized our audience wasn’t responding well to the initial messaging, and the timing was off with a competing event. To pivot, I shifted the focus to highlight the product’s unique features with a more personal tone, tailored content for specific segments, and adjusted the timing to better align with our audience’s schedule. We also incorporated feedback from the early interactions and added interactive elements like polls and quizzes. The adjusted campaign ultimately saw a significant increase in engagement and sales