Interview Questions
Research Partners Group
Research Partner: Athletic Wear Superfans

Do you have their app downloaded?
Yes I have downloaded their app, to keep up with their newest products.
Research Partners Group
Research Partner: Athletic Wear Superfans

Of your favorite brand from (Alo, Adidas, Hoka, and Athleta) do you follow them on social?
Yes, I do follow Alo from my social media accounts because they are using their social media pages more actively.
Research Partners Group
Research Partner: Athletic Wear Superfans

Which of these brands are you a fan of, subscribe to emails ,etc? (Hoka, Athleta, Alo, Adidas). And why are they your favorite?
In my opinion, Alo Yoga is my favorite brand. They are known for their high-quality, comfortable fabrics and stylish designs, catering to both yoga enthusiasts and those looking for fashionable athleisure wear. The reason they are my favorite is because they have amazing market strategies such as influencer marketing by using famous faces such as Kendall Jenner. This inevitably affects our perception and recognition of the brand.