I’ve created short-form social content across several roles, especially during my time as a Media Intern and Brand Strategy Intern. I worked on storytelling, campaign concepts, and understanding what makes content perform well on platforms like Instagram and TikTok. I also regularly make video essays and lifestyle-style content on my own, which has helped me develop strong skills in filming, lighting, editing, and speaking naturally on camera. Through that, I’ve learned how to create content that feels authentic, relatable, and aligned with current UGC trends. Because of my background in UX, marketing, and psychology, I also understand why certain hooks, tones, and visual styles drive engagement. I’m able to recreate viral formats, adjust tone for different audiences, and keep videos conversion-focused while still feeling organic and personal. Overall, I’m comfortable filming myself, directing my own mini-scenes, and producing clean, soft, influencer-style UGC that fits what brands like Priori are looking for.

I focus on making the content feel like a friend-to-friend moment rather than an ad. To do that, I start by grounding each video in real, everyday habits, small, achievable actions like making my bed, journaling for five minutes, prepping a simple meal, or stepping outside for a quick walk. These micro-moments feel real and instantly relatable. I keep the tone soft, warm, and high-dopamine: natural lighting, cozy settings, gentle affirmations, and a calm voiceover that feels like encouragement instead of pressure. I speak directly to the viewer with lines like ‘Let’s be 1% better today’ or ‘You deserve to feel proud of yourself,’ which makes the message feel personal and supportive. To keep it conversion-focused, I show how the app fits seamlessly into the routine, opening it during a morning reset, checking off goals, or tracking progress. I make sure the visuals and pacing mirror viral UGC conventions, like quick cuts, POV angles, aesthetic textures, and candid moments. Overall, my goal is to create videos that young women see and think, ‘This feels like me, I can do this,’ so the content feels authentic, motivational, and aligned with Priori’s mission to help users grow consistently.

I have solid experience working directly with customers across several roles. As a Writing Tutor at Rutgers and as a Personal Fitness Counselor, I interacted with people one-on-one every day, listening to their needs, guiding them, and keeping the experience encouraging and positive. In my receptionist role, I handled constant front-desk communication, helped visitors, answered questions, and made sure everyone felt welcomed and supported. I also worked as a Media Intern and Brand Strategy Intern, which gave me experience promoting services, understanding audience needs, and communicating brand value clearly. Those roles helped me build confidence in representing a brand and engaging people in a genuine, friendly way. Across all of these, I’ve developed strong communication skills, the ability to read people’s comfort levels, and the confidence to approach and engage new customers, all of which translate directly into being an effective Brand Ambassador.”