I have a car, so yes!

I would absolutely make a post on the amount of students hunched over their laptops in our study spots late at night and show a personal and raw view of me sitting next to them and sliding over a box of warm Insomnia Cookies. Then, I'd capture their immediate reaction (if positive) and share a cookie together. Highlighting how Insomnia Cookies is just what you need to get through the night. With the caption something along the lines of "We don’t cure finals, but cookies help." Obviously, the word "finals" is subject to change. If there were a specific event to crash, it would be things like the "First Year Fair" or "Carnival" that are going on to allow first years to get into the schools clubs and fun! And I'd add a sneaky component to a video with Insomnia Cookies and how the event managers or booth runners are sneaking cookies to get them through the event.

This would be perfect for the University of Waterloo where students are often finding themselves on campus from all hours of the day. I’d plan the “Cookie Crashers” event around the high trafficking areas like our Student Life Centre, study spaces, residence lounges and more. We’d show up unannounced with warm cookies, milk, and a pong table to instantly shift the vibe into something fun and memorable. I’d capture real, in the moment content such as friends sharing a moment/smile/laugh with cookies, and the crowd of people enjoying the surprise. Insomnia cookies is located in our Uptown area of Waterloo so many first years and those living on campus likely don't know where it is or that it is even there! This would be perfect to reach the students where they are at.