Yes, I have sold many things in my life both online and in person. For example, I used to work at Aritzia where selling was a part of the job. However, I never looked at my clients as a means to make money and perform. I always focused on my clients particular needs for their daily lifestyle, special occasions, etc. I learned that really understanding my clients was key. Additionally, I would show them items they may never have picked out themselves, and would show them how versatile something like a top can be, and how it can be worn in their personal style. When it comes to creating content I believe the same so I will not only show how I’m using a product everyday, but show the many ways it can be utilized to fit in other peoples lives.

My video creation process is fairly simple. I am very intentional when working with brands and find it easy to create because the product I receive is always able to be integrated into my daily life and routines. When I need inspiration I research some trends, or my favorite thing to do is hop on Pinterest and be inspired by a mere photo. Then, when it’s time to get to work, I’ll settle aside and just create organically.

Recently I posted a video on TikTok showing items that I thrifted in my home town and it received more engagement than most of my other videos. I believe that what made it successful is that I allowed my personality to shine through, and it was an accurate reflection of who I am, and my personal style. I was nothing but authentic in every way.