I have extensive experience using Canva for a wide range of projects, from creating social media content and marketing materials to designing aesthetic visuals that align with different brand identities. Canva has been one of my go-to tools for bringing creative ideas to life quickly and professionally. I also use it to design and maintain my portfolio, which I share with brands to showcase my work in a polished and visually engaging way. This allows me to present my content in a clear, branded format that highlights my style, creativity, and versatility as a creator.

An effective ad creative for a beauty brand works when it feels both aspirational and relatable—it should instantly capture attention with strong visuals, highlight the product’s transformation or benefit, and connect emotionally with the audience. Storytelling plays a big role, whether it’s through showing a quick “before and after,” a lifestyle moment where the product naturally fits in,

You could film yourself in a cozy kitchen or living room with a small Target bag on the counter to set the scene. Start with a simple snack moment—like coffee, fruit, or waffles—with on-screen text that says, “My Target snack run just got sweeter…” Then, show yourself pulling Whipnotic from the Target bag, followed by a slow-motion shot of the swirl topping your snack. Use bright lighting and a slightly “Target aesthetic” feel—clean, fresh, and family/lifestyle friendly. End with you enjoying the upgraded treat and text like, “Found at Target 🛒✨” or “A Target must-have.” Bonus: you could showcase multiple snacks in one video to highlight versatility, but keep it quick and fun.