My process for creating short-form videos that perform well usually starts with researching what’s trending in my niche so I know what people are already interested in. Then I focus on creating a strong hook in the first 1–2 seconds to grab attention and make people want to keep watching.

Hot take: your gut affects way more than people think.

One video that performed really well for me was a talking video about creatine. In the video, I kept it very simple and relatable and talked about how creatine can help with strength, muscle recovery, and overall workout performance. I also explained it in a way that felt easy to understand instead of overly scientific.