“Day in the Life with Musay” Series — short-form TikTok/Reels following students using Musay throughout their day, showing how the app fits naturally into college life. This would make the brand feel relatable and authentic while encouraging user-generated content from ambassadors on different campuses. Street Interview / Campus Challenge Content — quick, engaging videos where students answer fun questions, compete in challenges, or react to trending topics while Musay is integrated naturally into the content. These types of videos usually perform well because they feel spontaneous and highly shareable. Trend-Based Skits & POV Videos — using trending sounds and relatable college situations to create humorous content tied back to Musay’s features or brand message. Fast-paced, personality-driven content tends to do well on TikTok because it blends entertainment with promotion without feeling overly corporate.

Yes — during my internship with Trifecta Performance, I helped create and edit short-form content for TikTok and Instagram Reels using CapCut. I produced videos focused on athlete training, workouts, and gym culture, using strong hooks, trending audio, text overlays, and fast-paced edits to keep viewers engaged. Through consistent content optimization and trend-based editing, several videos reached thousands of views, with engagement increasing through higher likes, shares, and audience interaction on posts. I also tracked which editing styles and formats performed best so future content could be tailored to improve retention and reach.

Extremely comfortable