My favorite marketing campaign that I've seen was from Heniz Ketchup. They had people draw ketchup and everyone drew a bottle of Heniz Ketchup. It was done randomly so the participates didn't know that it was being done through Heniz.

My favorite streaming platform at this moment is Hulu. Compared to Netflix, Hulu has just had more movies and shows that I'm interested in watching. I'm currently in the process of testing out popular streaming service to see which one is fast and popular content. Hulu has both of those things.

I'd partner either with the campus book store or a popular shop in or off campus for the students to win a gift card or get a discount next time they shop. The store can post on instagram about the launch of the new app and have the people who entered post in on their stories. Getting permission to send an email out in the local college news letter would also gain attention.