My number one consideration when trying out a new brand is sustainability- how does this brand demonstrate a commitment to the environment &/or the people that make the products, and how well does the brand communicate this to customers?

Worked with and led a strong, predominately female team on Strike Magazine Athens as Beauty Director to strategically and aesthetically convey strong themes to our audience through makeup and hair artistry and photoshoot creation and direction. Used social media as a marketing tool to tease the magazine release to readers!

If I could hand-pick where to place Margin products, I would choose in the Myeongdong shopping district in South Korea. Male grooming in Korea is much more developed than in the U.S, and is related to traditionally masculine and feminine beauty standards intertwining. According to Euromonitor International, in the past decade, South Korean men have become the biggest male spenders on skincare and makeup in the world. I believe that it would be especially strategic to capture a market that is in a booming process of development and then use K-beauty influencers and idols to spread knowledge of Margin products to other countries.