I focus on storytelling and staying authentic. I start by identifying what makes the promotion special; whether it’s a limited-time flavor or a flash sale—and then create content around how it fits into the lifestyle of our audience. For example, I might create a TikTok using trending audio to show a ‘day in the life’ featuring Skinny Mixes, ending with a fun reveal of the promo.

One example is a TikTok I created for CELSIUS where I used a trending 'day in my life' format to showcase how the drink fits into a busy college student’s routine. I incorporated popular audio and fast-cut editing to match the platform’s style, while subtly highlighting the product’s energy-boosting benefits. It felt authentic and relatable, which helped drive engagement and brand visibility. I created a TikTok for CELSIUS using the trending 'Hot Girl Walk' concept, which was all over the platform at the time. I filmed a short, aesthetic montage of my walk with CELSIUS in hand, pairing it with a popular motivational audio and overlaying text that highlighted the drink’s benefits for energy and focus

I stay updated with the latest TikTok trends by actively engaging with the platform daily; especially through the FYP. Once I identify a trend, I assess how it aligns with the brand’s voice and audience. For Skinny Mixes, I’d creatively adapt trends to highlight product benefits; whether that’s using trending audio to highlight a new flavor or using seasonal aesthetics to inspire recipe content.