Yes, I’ve received products from brands as part of their seeding efforts, particularly in the wellness, beauty, and lifestyle spaces. These experiences have given me a clear understanding of what makes a successful seeding package—from thoughtful presentation and clear brand messaging to ease of sharing on social media. It’s also helped me see firsthand what types of outreach and follow-up feel authentic and build long-term brand loyalty.Ask ChatGPT

I’ve executed product seeding campaigns across lifestyle, wellness, and home goods categories. For example, I helped a gluten-free snack brand seed to 75 micro-influencers on Instagram and TikTok, generating over 90 pieces of organic content and a 12% boost in website traffic. Another campaign for a sustainable skincare line resulted in multiple influencer partnerships and a 20% increase in email signups within the first month. Success came from targeting the right creators, offering value-first gifting, and tracking results to inform future collaborations.

I led a book seeding campaign for a debut nonfiction author that focused on micro-influencers in the personal development space. We gifted over 100 books with no posting requirement, resulting in 120+ organic social media mentions, 200+ Amazon reviews in 30 days, and a #1 category ranking on Amazon. The key to success was personalized outreach, strategic targeting, and building early social proof.