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Western Lifestyle x Gen Z Culture Research Study 🤠
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What's your view on the damp drinking trend?
I think that the trend of damp drinking is wonderful for showing people that they don't have to go overboard to enjoy themselves in and out of social settings. It's so much healthier, and likely more enjoyable in the long run if we normalize being mindful with our drinking habits.
In your mind, which brands are hot on TikTok right now, and why?
I think brands like Amazon and certain clothing brands are very popular on TikTok because of how they are presented by content creators or ambassadors for the brand. I think having a person review and show their products makes it more relatable and builds trust about buying from the brand.