I would build recognition for Saint James Tea through consistent social media exposure and real-life campus engagement. By featuring the product in my daily routines and integrating it into study sessions, events, and giveaways, students would naturally associate Saint James with campus life. This blend of authenticity, repetition, and community involvement would help the brand become both recognizable and genuinely loved.

I would promote Saint James through authentic lifestyle content, highlighting my favorite flavors during study sessions, busy days on campus, and self-care moments. I’d tag Saint James and include clear call-to-actions directing followers to Amazon for quick purchases while also spotlighting local stores near campus. This approach allows followers to connect with the product organically while making it easy for them to buy in whatever way fits their lifestyle.

I would introduce Saint James to campus by creating a “Study Break with Saint James” activation. I’d place chilled drinks in high-traffic study rooms, libraries, and dorm lounges during peak study hours, paired with a small, aesthetic info card that highlights where students can purchase the drink locally and encourages them to follow Saint James on Instagram. This creates an organic first impression, ties the product to productivity and wellness, and encourages both immediate trial and long-term brand engagement.

I am apart of Advocate HER, STEM Aristocrats, Petals x Purpose, and the National Council of Negro Women