A brand that does social media really well is Rare Beauty. They consistently make content that feels genuine and community focused. Their posts highlight real people, not just influencers, and they always keep their audience in the loop with launches, behind the scenes, and mental health conversations. It doesn’t feel overly polished or salesy. Just relatable, helpful, and inspiring, which keeps people engaged.

One example of a TikTok video I created that successfully engaged a specific audience was my “#bonstruggles” video, which reached over 65,000 views in a week. It resonated deeply with the curly hair community by showing a real, unfiltered moment that many people could relate to. I used humor and honesty to capture attention quickly, and the comments were full of people saying they’d been in the same situation or asking for product recommendations. It created a sense of connection and sparked conversation, which helped boost engagement and visibility. I always aim to make my content feel personal and authentic so that viewers see themselves in it

I stay up-to-date with TikTok trends by regularly checking the For You page, following trend-focused creators, and staying active in creator communities. I also keep an eye on trending sounds, effects, and video formats. Once I spot a trend, I look for ways to adapt it to my niche while keeping it relatable and entertaining. Whether it’s through a curly hair twist or a lifestyle spin, I always try to add my own voice and personality to make the trend feel fresh and on-brand.