I am currently in the process of compiling a formal UGC portfolio. In the meantime, my Etsy shop serves as a strong representation of my creative work. I design all of my products and marketing assets entirely in Canva, including product graphics, listings, and promotional visuals. This experience has helped me develop a strong eye for branding, layout, and trend driven design, and it reflects the type of content and creative thinking I would bring to social and influencer marketing initiatives. I am happy to share links, examples, or additional samples as needed while I continue building out my portfolio. My etsy shop : https://www.etsy.com/shop/TheAtelierPaperie?ref=dashboard-header

I stay updated on Instagram and TikTok trends by treating both platforms like live research tools, not just social apps. I spend time daily on my For You and Explore pages with intention, paying attention to repeat sounds, formats, hooks, and editing styles rather than just the content itself. When I notice the same type of video or audio showing up across different creators and niches, that is usually my signal that a trend is gaining traction. I also follow a mix of creators, brand accounts, and social media strategists so I can see trends from multiple angles, including how brands are adapting them in real time. I save and organize trending videos for reference, track how formats evolve over a few days, and think about how they can be translated to fit a specific brand voice rather than copied directly. On top of that, I regularly experiment with posting and testing trends myself, which helps me understand what performs well, how timing affects reach, and how small creative tweaks can make content feel fresh and on brand.

What attracts me to influencer and social media marketing is the mix of creativity and strategy. It is one of the few spaces where storytelling, culture, and measurable impact all intersect. I love how the right creator, concept, or piece of content can spark emotion, nostalgia, and genuine connection while still driving real results for a brand. Influencer and social media marketing move fast, which keeps me engaged. Trends shift quickly, audiences are smart, and brands have to be intentional to stay relevant. I am drawn to the behind the scenes work, from creator outreach and gifting to PR concepts and content planning, because those details are what turn a good idea into a successful campaign. For a fragrance forward brand like Candier, the opportunity to translate scent, mood, and memory into visual storytelling and creator partnerships is especially exciting. I enjoy organizing, brainstorming, and executing ideas that feel authentic, on trend, and aligned with a brand’s voice, and I see this field as the perfect blend of creativity, communication, and impact.