Ashley Guzman
I'm a Creative Content Producer specializing in producing high-quality UGC, photography, and video content. I am passionate about capturing custom creative solutions to help brands tell their story.
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UGC Creator
About Me
University of Houston
Houston, TX, US
Digital Media/Motion Media, Organizational Leadership & Supervision
Class of 2018
Graduated
Houston, TX, USA
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Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Both are necessary. A brand has to post consistently to drive traffic. The first would teach/show the audience what the brand mission is, establish their visual identity, and showcase the product. The second is authentic, testimonial, and real life experiences that inspire action. Both are considered and lead to the sale together.
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
I would create a demo video showcasing the different flavors and benefits of Sousa protein and hydration drinks. The video would be Easter themed, compelling lifestyle content, that stands out. This would increase engagement, brand awareness, and inspire viewers to try multiple drink flavors as a part of their health routine.
Adobe
Adobe Acrobat Student Creator
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