What excites me most about BUNKY is how unique the concept is — I’ve seen plenty of protein chips, but protein popcorn is something totally new and fun. It instantly caught my attention because it combines health with something everyone already loves. I think I’m a great fit for BUNKY’s brand voice because I’m outdoorsy and active — I love hiking and running — and I’m also very in touch with what Gen Z is drawn to through my involvement in college life. I can really see how BUNKY can grow into a brand that fits seamlessly into both active and social lifestyles.

I think healthy products feel more aspirational when the focus is on how they add to your lifestyle, not just their health benefits. It’s about showing that being healthy can be fun, social, and balanced — not restrictive. When brands highlight real moments and enjoyment, it feels inspiring instead of preachy.

I think Kodiak Cakes does social media really well by tying their brand to outdoor adventure and active lifestyles, making their product feel like fuel for everyday adventures. Bloom Nutrition also stands out with its bright, lively content that highlights community and social moments. BUNKY could combine both approaches — showing protein popcorn as a fun, energizing snack that fits into active and social lifestyles.