Right now, TikTok's content is really hitting home for me. The algorithm is so spot-on, making it easy to discover content that aligns with my interests, and the short-form videos are engaging and always fresh. The way brands are using trends, challenges, and authentic storytelling really connects with audiences, making their content feel organic and fun. It’s a great example of how creativity and algorithm-driven content can come together to keep you hooked!

One piece of content I created that performed really well was a series of graphics I designed for a startup. Not only did the visuals help build their brand identity, but they also resonated with their target audience, driving engagement and awareness. Additionally, I created my own materials as a freelance designer, which allowed me to showcase my creativity and versatility. The success came from crafting designs that were both visually appealing and aligned with the startup's brand message, helping them stand out and connect with their community.

A recent social media trend I’ve noticed is the use of vibrant, bold colors and playful designs to capture attention and create an energetic, fun vibe. For JOVA, I would apply this trend by using a mix of eye-catching colors and dynamic visuals to create an engaging, on-brand aesthetic that reflects the brand's energy. This could be done through colorful posts, interactive stories, and creative graphics that highlight JOVA's unique style while keeping things fresh and intriguing for the audience.