TikTok for sure—it’s where people overshare dating stories, laugh at chaotic storytimes, and blow up overnight. It’s super casual, so I can yap, be personal, and tell stories that feel like FaceTime convos. Instagram Reels is also good, but I’d shorten things there since attention spans are even quicker—it works better for short, snappy versions of the same story.

Honestly, I’d just yap like I’m on FaceTime with a friend—sharing my own dating experiences and funny stories from my friends. People love content that feels personal and unfiltered, so I’d mix humor with real-life moments, like “the icks we all secretly have” or “when he says he’s tall but shows up 5’7.” That kind of storytelling makes people laugh, but also makes them feel seen.

I’ve collaborated with multiple brands including Sugar Shane’s and Lewkin, and I’m currently starting work as a UGC creator for Stempad. I’ve also been offered several other brand collabs but haven’t accepted them yet, which shows me there’s strong interest in my content. In each role, I’ve focused on creating engaging social content that feels authentic while still driving brand awareness. These experiences have given me confidence in balancing creative storytelling with real results, and I’m excited to bring that same energy to promoting Proper Wild on campus.