Georgia Tech operates on a semester system. My last week of classes is May 10th. Additionally, I will be on campus throughout the summer as a FASET Orientation Leader, where I lead campus tours and orientation sessions for incoming first-year students, transfer students, and guests. This gives me extended access to new student communities and opportunities to introduce OUAI to a wide range of students beyond the academic year.

https://www.instagram.com/dldpqls.ashley/

https://www.tiktok.com/@dldpqls_ashley

As a Georgia Tech student and lifestyle creator, I would focus on making OUAI feel like a natural part of everyday campus life rather than just a product. I would host small, social “OUAI moments” on campus—like GRWM stations before events (game days, formals, or nights out), where students can try products, take content, and share their experiences. I’d also organize casual pop-ups like “self-care study breaks” during midterms where students can refresh with OUAI products while studying. On social media, I’d create content that reflects real college routines—morning classes, gym days, late-night study sessions—showing how OUAI fits into each moment. I’d also leverage my existing audience and campus network to encourage user-generated content through giveaways, tagging, and reposting student experiences. My goal would be to make OUAI feel like a go-to lifestyle brand on campus, not just a one-time promotion.