Interview Questions
equipt
Social Media & Marketing
How do you balance premium brand aesthetics with the UGC content?
I believe brands should always balance owned premium content with low-fi UGC content to appear more relatable to their customers. Depending on the brand, I’d see what percentage of each content they would need.
equipt
Social Media & Marketing
Do you have experience with canva? Planoly? How do you plan ahead?
I have experience creating brand and personal content on Canva. I plan ahead by looking at key marketing launches and building a timeline around those dates.
equipt
Social Media & Marketing
How do you stay informed about the latest social media trends and apply them to enhance brand positioning?
I frequently check competitor social media pages and I also stay up to date on social media news. I assess which trends work for the brand I’m working on and then create content that fits the brand persona and aesthetic.