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Through university there were many times where as a business student we had to sell our ideas to classrooms full of people. I can specifically recall a project a group and I did on the introduction of a free driving service currently located in larger cities in the United States to Spain. That in particular was a challenging task because we had to first, explain to the class that this in fact did exist already and convince them that out of all the other international markets possible, the Spanish one would be the best fit. I personally took some notes from the experience, but the biggest thing I learned was this: when you're selling anything to anybody anywhere, you're not selling the product itself (in a non-literal sense), you're selling a story, an experience. You're painting a feeling, an emotion, a life that others want to experience because of what your product or idea can introduce. When you're able to make that connection with people, you can sell just about anything.

Typically I see something in my daily life whether walking through the street or in a public place that sparks the desire to create. It's typically emotionally inspired and based on the beauty that is life itself. Appreciating the little things. My creation process is typically minimalist as to allow the viewer to focus on the video they're watching. I'll piece together the montaged clips and find an audio that I believe emotionally evokes feelings while remaining true to the nature of the content.