There is an influencer named Adeline Kim who is a beauty and wellness influencer. She often promotes skincare and hair care to her followers and is constantly asked about her routine due to her incredibly healthy hair. Since Avlon sells hair products, her demographic would be prime targets for selling shampoo, conditioner and other products.

I am very much in love with Coachtopia because of their sustainability mission to have a positive impact on the environment. When it comes to fashion, I am very conscious about the material the clothing are made of and also the working conditions behind the scenes. Coachtopia uses recycled materials and turn unwanted scraps into cute and fun apparel and accessories and have a transparency statement about unethical labour issues.

I tend to be online for long periods of time which has led to seeing certain patterns since trends are often recycled and repeated. Following or keeping an eye on certain influencers is also important because they tend to be trendsetters on social media and set the tone of how certain trends play and paying attention media overall to see what they are reporting as the next big thing.