To generate buzz for a vegan beauty brand, I’d focus on authentic storytelling, community-driven content, and visually strong social moments: Lead with values: Clearly highlight the vegan, cruelty-free, and clean ingredients in a way that feels empowering—not preachy—so people connect emotionally to the brand. Create shareable moments: Aesthetic product shots, GRWM routines, and before/after content that fits seamlessly into everyday beauty habits. Leverage real-life experiences: Hosting or attending events (like self-care nights or themed get-togethers) where the products are naturally used and talked about. User-generated content: Encourage followers and friends to try the products and share honest reactions, building trust through real voices. Influencer + micro-creator strategy: Partner with creators who genuinely live a vegan or conscious lifestyle to keep the messaging authentic. Limited-time drops or themes: Tie launches to seasons, holidays, or trends to create urgency and excitement. Overall, I’d make the brand feel like a lifestyle people want to be part of—not just a product on a shelf.

Post on my story and tiktok! Also to my business fraternity and sorority group chats. Create fast-paced, eye grabbing contnent.

I would leave a 5 star review. It is a great concept.