@alpharetta_fbla on Instagram illustrates some of the work I have done before. The first post that created our club's "brand" aesthetic in 2022 was through the collaborative efforts of my peer and I. We found that this would be useful in making our feed visually appealing while providing insightful details about our club. To this day, the club has still followed our cohesive branding and aesthetic, key to capturing the eyes of many students.

Although I have not designed graphics specifically for paid media ads, I have extensive experience in creating social media designs for personal use and educational use. I have held several positions for a wide variety of clubs involving content creation, even becoming VP of Publicity for one of them. Through this, I was able to experiment with Canva, Photoshop, CapCut, and even iMovie.

A successful social media campaign I led was for a club called FBLA. As VP of Publicity for this business club, it was crucial to maintain our member engagement while also reaching out to potential non-members, especially as the biggest club at our school. I found that the most crucial time to increase potential member outreach was targeted towards incoming freshmen looking to network and explore their options. After identifying this, I went ahead to start planning out our strategic campaign, collaborating with the rest of our officer team as well. We created several social media posts with a branded aesthetic to increase viewership and entice students to look into our club. Because we were able to promote the club in person as well as through social media, we were able to reach over 400 members in our club, with a large presence at state and national conferences.