I’m very comfortable filming and editing videos. I’ve created content for both TikTok and Instagram, so I understand how to capture attention quickly and edit in a way that matches the platform’s trends. I’ve worked with product focused content, like promoting fitness and wellness items for One Stop Nutrition, and lifestyle content as a campus ambassador for Bubble Skincare. I am in touch with how videos can perform best.

I am overall a very bubbly, outgoing person! I am able to start a conversation with anyone and know the power of marketing and sales to make a person feel seen, and help solve a problem in their lives.

I am also involved on campus, within clubs and greek life. I am looking forward to applying to a position in my sorority this semester that is marketing related.

I create engaging content for social media by first focusing on understanding my demographic which in my case is college students.

On TikTok, I take advantage of the algorithm and TikTok Shop, since the platform rewards product based content and pushes it to a wider audience.

On Instagram, I believe in the power of aesthetics, a clean, cohesive feed with strong visuals is what draws people in and makes them stay. I have utilized this in my own feed to boost engagement which I can check analytics on the instagram app, as well as fun product promotions for One Stop Nutrition.

By combining trend awareness, platform tools, and visual aesthetics, I make content that connects authentically with my target audience and drives engagement.