Linger Ln
Growth Marketing
What advice would you give to a new brand on social media or ad marketing strategies?
A key piece of advice I would give to a new brand on social media marketing strategies is to clearly identify the target audience. By knowing who the brand is trying to speak to, this helps the brand refine and sharpen their marketing strategies to resonate and be effective. Too broad of a marketing strategy may be lost on many, as speaking to everyone speaks to no one. Identifying the target audience then helps the brand build their mission statement for their social media. This mission statement is a concise yet impactful reminder for the marketing team to refer to for guidance on maintaining the branding consistency, leading to organized and productive visual content on the social media platforms. Lastly, I would suggest a new brand to utilize the SMART method to carry out planning and ensure that marketing goals and metrics are met.
DAMDAM Tokyo
Community Management Intern
Please add a link to your favorite skincare influencer, on any platform.
https://www.youtube.com/c/LiahYoo
Liah Yoo on Youtube
@liahyoo on Instagram
https://www.instagram.com/liahyoo/?hl=en