One event I’d host is a “Trivia & Chill” Pop-Up Station in a central campus space like the Pit or a dorm lobby. Students could stop by to answer a few quick Uber-themed or UNC-related trivia questions, and everyone who participates would scan the QR code to sign up for Uber One before playing. I’d keep the setup simple with trivia cards, a sign-up area using my laptop and printed QR codes, and upbeat music playing from a speaker to attract attention. I would promote it via my Instagram Story, UNC GroupMe chats, and orgs I’m involved in to drive engagement. This idea is fun, interactive, and creates a low-pressure reason for students to stop by, sign up, and participate!

I have always loved Aquaphor because it’s a reliable staple that I can incorporate into all aspects of my everyday routine, especially during the back-to-school season when my life gets more hectic than usual. My favorite product is the Aquaphor Lip Repair Balm because it keeps my lips hydrated through long days of classes, meetings, and cheer practice, and I even like to use it for a subtle, dewy highlight. I created back-to-school Aquaphor content last year that my audience loved, and I’d be excited to bring that same authentic energy to this year’s campaign!

I’d combine social media, peer outreach, and in-person engagement to promote Uber’s Back-to-School Activation. Leading up to the event, I’d post teasers on Instagram and in UNC GroupMe chats, and distribute physical promo materials across campus to build awareness. I’d also leverage my involvement in student orgs like Student Government and Carolina Cupboard to spread the word more broadly. During the activation, I’d bring energy to the booth while posting live updates like “Stop by now to get in on this promo!” to drive real-time traffic and excitement!