Yes to both! I have experience filming retailer content in-store, and I am comfortable doing so. I recently created in-store content for a gig with HomeGoods: https://www.tiktok.com/@ashleys.284/video/7524471562901146894

I definitely think try-on videos with close-ups of design details would keep content engaging and give the audience a real sense of what the dresses would look like on them. I also love the idea of tapping into trends like POV text overlays or modeling to trending sounds. That’s the kind of content that feels fun, relatable, and makes them stop scrolling. Beyond that, I’d highlight styling tips, accessorizing ideas, and mini prom stories that capture the excitement and confidence a great dress can give.

I’d most likely share my own prom experience, what I loved about my look, how it made me feel, and what I would do differently now. Being personal about my style and what I look for in a dress would make the content feel real, relatable, and emotionally resonant for other Gen Z shoppers.