On campus, I’d partner with student organizations I’m actively involved in that have general body meetings with close to 100 attendees, as well as smaller, more personal settings like cheer practice or casual moments with classmates. I’d also table in high foot-traffic areas on campus to reach students organically and create face-to-face brand moments. On social, I’d create TikToks of DITL vlog content featuring Vita Coco throughout my day, along with Instagram Stories capturing sampling moments, events, and quick hydration check-ins!

I've recently been loving the Pineapple Coconut Water! I like to add it to my smoothies/juices in the morning before I head to class or drink it by itself anytime I need a refreshing beverage during the day. I usually keep one in my backpack or pick one up at my campus' convenience store.

I base my reviews on my real experience with the product and stay clear about what’s personal preference versus performance. I highlight what I like while noting any drawbacks in a respectful way.