To engage TXST students to try Barebells, I’d focus on humor, relatability, and shared campus experiences. At Texas State, just getting to class feels like a workout, so I’d lean into jokes about the hills, stairs, and long walks with content like “If you survived the TXST hills today, you earned a Barebell.” Making students laugh instantly lowers the barrier to trying something new. I’d also tie Barebells to high performance moments. As part of a hardworking Formula SAE team, I’d show how Barebells fuels long nights, early mornings, and intense focus positioning it as energy for both physical and mental grind without feeling like another energy drink!!

Im Ashley Cantu a proud Texas State University student, and while Barebells may not be specifically targeting TXST, I truly believe it would be an amazing fit for our campus! Texas State students are constantly on the move, walking long distances every day, climbing hills and stairs, balancing classes, work, and workouts and they genuinely need convenient, high energy, AMAZING tasting fuel. Barebells fits perfectly into that lifestyle. I would be a great fit as a Barebells Brand Ambassador because I genuinely live the lifestyle your brand represents. I’m deeply involved in fitness, wellness, and content creation, and I love promoting products that make staying healthy feel fun, approachable, and exciting. Which is exactly what Barebells does. I have hands-on experience in marketing and brand promotion through Her Campus at Texas State, I’ve worked on social media campaigns ,collaborations, and event marketing, I’ve also brought in brand partnerships and collaborations with companies such as Uber Eats, Bloomskare, and Happy Thursday, creating engaging activations and content for TXST students. I’m also part of Bobcat Racing (Formula SAE) on the business team, where I help create content and communicate our brand to a large audience of 70+ members! What sets me apart is my ability to create relatable, high-energy content that feels authentic rather than forced. I love sharing products I truly enjoy in a way that connects with people, especially college students and fitness-focused audiences. I’m confident, consistent, and excited to represent Barebells in a way that drives awareness! engagement, and genuine brand love.

I am a lead marketing member of Her Campus at Texas State, and I’m also on the business team for Bobcat Racing, our Formula SAE team, where I work on cost reports and create social media content. I have experience serving as a brand ambassador and collaborating with organizations that have 70+ members, including Uber Eats, Bloomskare, and Happy Thursday. Through these experiences, I’ve developed skills in event planning, social media promotion, and engaging large student audiences—making me confident in creating fun, interactive campaigns for Saint James!