In my work with Her Campus, I’ve had the opportunity to navigate sensitive topics, especially when working with diverse student communities. One example was when I helped organize a social media campaign to raise awareness around mental health, a topic that’s incredibly nuanced and personal for many. The challenge was balancing the need to approach the subject seriously while keeping the tone inclusive and positive. I ensured that the campaign resonated authentically by working closely with students from various backgrounds to gather their thoughts and experiences. We shared personal stories, resource links, and positive affirmations, and I made sure that any messaging was aligned with the values of empowerment and support.

Yes, I am 21 years or older

A time I took initiative beyond my typical responsibilities was during a Her Campus event at Texas State when we collaborated with Olivia Rodrigo’s tour bus promotion. My main role was in the marketing aspect, social media promotion and event support—but I went beyond that by creating all the flyers, pushing the event heavily across multiple platforms, and engaging with the students on campus to build excitement. What motivated me was myself! Getting to live another day and take on something challenging was a huge push. I wanted to prove I could help make something impactful happen. The result? We drew a massive crowd, gained so many new followers for our org, and left a lasting impression on the students. That experience showed me how initiative and passion can create real results.

To launch an engaging and effective digital marketing campaign for New Brew’s innovative non-alcoholic beverages, I would focus on a multi-channel approach that blends digital strategy with on-campus activation. The campaign would include a strong presence on social media platforms like TikTok and Instagram, using content series such as “Feel-Good Fridays” to highlight the unique effects of New Brew through student testimonials and trending sounds. Collaborating with TXST student influencers and brand ambassadors would help build trust and spread awareness organically. On campus, I’d plan pop-up events in partnership with student organizations, offering free samples, photo ops, and exclusive giveaways to create memorable experiences. We could also implement QR code-based lead generation to grow New Brew’s email and SMS list, offering perks like discount codes or VIP event access in return. Additionally, a user-generated content challenge called “Feel the Vibe” would encourage students to share their own New Brew moments, boosting engagement while spreading the word authentically. This campaign would be data-driven and constantly optimized based on performance metrics, ensuring we grow brand love both online and throughout the TXST campus community.