I believe that the key components of a viral video include a strong hook, relatability, visual appeal, and shareability. The video must immediately grab the viewers' attention within the first few seconds, or they may be inclined to scroll. The longer the creator can keep their attention, the greater the chance the video has of good performance. Relatability/emotionally engaging content allows viewers to connect, and people tend to stay when they can resonate with the content, as it affirms what they already believe/are thinking. Visual aesthetic is very important for a viral video-- components including clean editing, eye-catching colors, trending audios, and an overall strategic, clean approach to the video allows viewers to feel at ease when watching such videos (on the other hand, however, chaos sometimes does well-- but in this case, I would focus primarily on structure and organization to fit the brand's aesthetic). Finally, viral videos should be easy to share or save-- so for instance, in the case of Glamir, I imagine unique tutorials that people don't generally see online that I could create that they deem useful, or easy beauty hacks that can be shared with friends.

The key metrics I track to ensure a social media page is business-ready includes engagement rates (to understand which content my audience resonates with best), content performance with respect to video format(reels, static posts, stories-- to identify which formats perform best, which I then adjust my posting strategy accordingly), and click-through rate (for links, product pages, etc. to see if my content drives action beyond the platform itself).

Beyond these metrics, I also make sure my feed is visually appealing, professional-looking, and if it overall fits the vibe that I want to present myself as. For Glamir, I would focus on making sure that its social media page is cohesive and aligned with the company's aesthetic, while still looking professional yet playful.

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