She/Her
Ashley
I love learning new things! Especially when I put myself out there and realize there are so many amazing opportunities for so many cool experiences.
Endorsements
Recently Active
Responsive
Well Connected
UGC Creator
Campus professional
About Me
University of California, Berkeley
Economics, economics & data science
Class of 2028
Scottsdale, AZ, USA
Skills
Interests
My Clubs and Associations
Asian American Association
TEA @ Berkeley
Datagood @ Berkeley
Brands I Follow
Interview Questions
– Morning Made
UGC CONTENT – Matcha Moments with Morning Made
After a quick look at @drinkmorningmade, describe our vibe in 3 words
Calm, Uplifting, Intentional.
– Morning Made
UGC CONTENT – Matcha Moments with Morning Made
What type of short-form content performs best on TikTok in your opinion?
I think the strongest TikTok content usually feels native to the platform rather than overly polished or ad-like. A mix of aesthetically pleasing visuals, storytelling, trending audio, and honest reactions tends to perform best as it feels natural and shareable.
BUNKY (munchbunky.com)
Social Media Intern: Trendsetting TikTok & Instagram
What other brands are moving the needle across CPG?
I think brands like Celsius and Drizzilicious are moving the needle across CPG, as these have exactly what their target audience are generally looking for, as well as a good reflection of their goals and the way they live their lives. The packaging for these products are especially appealing to GenZ consumers, and their promotion of healthier, guilt-free alternatives to familiar foods are what draws the attention in at first.
With social media, the popularity of these brands has skyrocketed. With each creator posting about the brand's product, another one follows, thus creating a ripple effect and increased influence on consumers.