I have recently been loving Rare Beauty and Tarte Cosmetics. Their marketing strategies on Instagram and Tiktok have been so engaging through the use of influencers that are very popular amongst our generation. For example, the influencer trips that Tarte recently hosted have been the main thing that people have been talking about on social media and ultimately creates more brand awareness. In addition to this, these brands especially try to connect with their audience by doing a lot of giveaways and making sure that they are actively improving on their brands through the use of the customer feedback and recommendations.