Interview Questions
Karanja Beauty
Social Media Content Creator for Ayurvedic Skincare

What inspires your approach to storytelling on TikTok and Instagram?
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Brand content = long-term memory. Purchase content = immediate action. Goal: Brand builds trust & identity; purchase drives conversions Tone: Brand = storytelling, emotional; Purchase = direct, benefit-focused Focus: Brand shows why you exist; Purchase shows why to buy now
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
“Why Your Supplements Aren’t Working (And What to Fix in 30 Seconds)”







