While working on a loyalty program for a major FMCG brand, I helped bring regional retailers on board to boost product visibility. The biggest challenge was convincing them of the benefits, as many were unsure how it would help their sales. I reached out directly and emailed, crafting clear, data-backed pitches that showed the potential for higher sales and better customer retention. By negotiating a customized incentive plan, I made the program more appealing, securing key partnerships. This led to a 30% increase in participation, strengthening relationships and proving the impact of strategic outreach and smart deal-making.

To ensure my pitches resonate with different brands, I follow a structured approach:

1. Research & Understanding: I analyze the brand’s positioning, audience, and past collaborations to identify alignment opportunities.

2. Customized Value Proposition: I tailor the pitch to emphasize exclusivity, reach, or engagement based on the brand’s goals.

3. Data-Backed Persuasion: I use audience insights, case studies, and performance metrics to showcase tangible impact.

4. Storytelling Approach: I craft compelling narratives that connect emotionally and align with the brand’s journey.

5. Iterative Follow-Ups: I adapt messaging based on feedback, ensuring alignment and addressing concerns to drive conversion.

15-20 hours