Clear expectations and guidelines

https://www.instagram.com/reel/DGV1auAg0Jt/?igsh=MXRla3Q0ZzdsdTVvdA==

It performed well cuz it had a hook and a strong voiceover

When creating a video that grabs attention in the first three seconds, I always focus on crafting a powerful hook that instantly stops the scroll. I start with a visual or emotional pattern interrupt, something unexpected like a quick zoom, bold text, or a relatable moment that makes viewers think, “Wait, that’s me.” From there, I use curiosity or conflict to pull them in, often by asking an intriguing question or teasing a surprising outcome before revealing context. I also layer strong sensory elements such as fast motion, engaging captions, and a punchy sound effect to make the opening feel dynamic and intentional. Most importantly, I ensure that the hook directly connects to the main story or value of the video, so the audience isn’t just watching because it looks cool they’re staying because it matters.